ADMC INTERACTIVE UI/UX

Challenge: Abu Dhabi TV required the development of an interactive on-set screen for their news programming, with the key challenge being to maintain a consistent visual language with the existing video wall graphics and full-frame Vizrt templates. The interactive screen needed to handle live data, maps, and media content while offering presenters seamless control and interaction during live broadcasts — all without breaking the established brand identity.

Solution: Designed and implemented a modular interactive screen graphics package, carefully aligned with Abu Dhabi TV’s video wall and full-frame graphics design system. The visuals were built in Vizrt, ensuring seamless integration and consistent motion behaviors, color schemes, and typography. The system supported interactive controls for presenters, enabling them to navigate through maps, data sets, and media content in real time.

Project: ALETIHAD / ABUDHABI TV
Role: UI/UX Creative Concept
Platform: VIZRT
Client: Astucemedia
Date: 2024