Challenge: TVA Sports needed to enhance their broadcast with augmented reality (AR) graphics for their sports segment, using Vizrt’s real-time engine. The main challenge was to design AR elements that were both visually dynamic and functionally informative, while fitting naturally into their existing studio environment and editorial workflow. The graphics had to display live stats, match info, and team branding — all in a clear, engaging way without overwhelming the viewer.
Solution: Designed and implemented a complete set of AR sports graphics using Vizrt, tailored specifically for TVA’s editorial and on-air needs. The package included dynamic scoreboards, 3D team elements, live stat overlays, and immersive data animations — all rendered in real time and optimized for clarity, motion, and studio integration. The AR elements were built with modularity in mind, allowing TYVA to adapt visuals to different sports or match formats while maintaining a consistent brand identity.