Challenge: Integrate the new broadcast graphics into Sky News Arabia’s design package, ensuring seamless compatibility with their established visual language and real-time production workflows. The project required close collaboration with the Sky News Arabia team to align with their transition logic and real-time data systems for both sports and news coverage, supporting multiple live scenarios without disrupting on-air consistency.
Solution: Worked in close partnership with the Sky News Arabia creative and technical teams to design and implement a graphics system fully integrated into their existing broadcast package. The new elements respected the network’s core brand identity while adding dynamic, real-time graphics adaptable to both sports and news events. Careful attention was given to transition logic, animation timing, and data triggers, ensuring smooth on-air execution during fast-paced live coverage and multiple content scenarios. The result was a clean, reliable, and scalable graphics solution built for real-time television.