Challenge: Redesign the Women’s Tennis Association’s broadcast and event graphics package to move away from rigid, hard-edged layouts and traditionally masculine visual styles. The objective was to introduce a more feminine, fluid design language with organic shapes and a chromatic palette that reflects the energy and elegance of women’s tennis, while maintaining clarity for scores, stats, and match data.
Solution: A fresh, contemporary graphics system featuring soft, flowing organic shapes, curved transitions, and a dynamic pastel-to-bold chromatic range inspired by movement and athleticism. The design balances elegance with function, delivering real-time match data, player stats, and highlights in clean, legible layouts. The new visual identity enhances the WTA brand with a distinctive, modern look that celebrates femininity and strength without compromising broadcast clarity or professionalism.