Challenge: Create a versatile, brand-consistent graphics package for TSN that could seamlessly support broadcasts for NBA, MLS, NFL, CFL, COPA America, World Cup, and Euro Cup. The graphics needed to be flexible enough to adapt to multiple sports while maintaining a unified visual identity, and designed to integrate smoothly with the network’s virtual set environment.
Solution: A modular, sport-agnostic graphics system built around a consistent typographic and color framework, with interchangeable sport-specific elements like logos, icons, and data modules. The layouts were designed for maximum clarity across different sports formats, ensuring ease of use for TSN’s production teams.